Think Like a Search Engine: Why Your Ad Placement Matters

The internet wouldn’t survive without ads, but creating an advertising strategy isn’t always easy or straightforward. Too many webmasters take marketing for granted and don’t think carefully about their ad placement. That leads to a worse bounce rate and fewer click-throughs. Don’t imitate them; instead, learn to think like a visitor. Search Engine Rankings Of…

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Homepage Blunders Hurting Your Traffic

Your homepage is the first thing your visitors see, but webmasters often neglect it. Some focus on other elements, while others don’t know what makes a homepage work. If you aren’t meeting your traffic and bounce rate goals, memorize these blunders, and avoid them. Placing Too Many Ads When visitors land on your site they…

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